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The 12th Upper Crust Food & Wine Show
The 12th Upper Crust Food & Wine Show
World Trade Center, Mumbai, 5th to 7th December, 2014

The 12th Upper Crust Food & Wine Show

22 - dec - 14

The 12th edition of the annual ‘The Upper Crust Food & Wine Show’, one of India’s biggest and most successful food and wine events, was conducted in Mumbai’s World Trade Center between December 5 and 7, 2014. Chocolatier of Fantasie fame Zeba Kohli, actress, gourmet entrepreneur with Zorabian Foods’ Perizaad Zorabian and Farzana Contractor, the editor & publisher of Upper Crust magazine inaugurated the show amidst live music and fanfare. The three day event saw hundreds of eager food and wine lovers across the city throng to the WTC for food, wine and shopping.  Sula Wines, Reveilo Wines and Rio Wines participated in this show. Crowds were seen on all three days of the event. Rio wines showcased their recently launched Casablanca wine in the show. This wine is India’s first Prosecco styled sparkling wine and is made by blending four grape varieties.

Like every year the audiences were glued to their seats for some interesting recipes doled out by celebrity chefs in the live kitchen area. Some chefs generously poured wines into their recipes as well as their drinks. Audiences took home recipes of some yummy dishes and sparkling spritzers made by combining wines and specific flavours by monin.

Chef Vikas Seth won the first price in The Celebrity Chef’s Mystery Basket Cookery Contest for his special preparation called ‘Drama Queen Roulade’.

Besides food and wine brands, this time around there was a conscious effort on part of the organizers to have an inclusive approach for the differently abled and underprivileged sections of the society. In the open space just after the entrance on the ground floor one could see visually challenged individuals giving foot massage to interested patrons. Visitors overwhelmed and exhausted with the food and shopping experience were more than happy to take a breather. These visually impaired individuals seemed to have mastered the art of muscle relaxation techniques, purely guided by their skilful hands.

Some non-profit organizations had also set up their stalls in the exhibition arena. Light of Life Trust was one such NGO selling brownies, cookies, coconut & plum cakes, chocolates, waffles, aromatic candles and cup cakes. 100% of the sale proceeds would be used to fund projects dealing with school dropout children in rural and urban India.

The event concluded on Sunday with equal fanfare and delight.

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