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Wine Industry Recovering from Recession Blue
The threat of recession cloud seems to have been finally blown away from the sky of wine industry. Wine sales across the world showing upward movements precisely prove that the industry is going through a recovery phase.
“I think that we probably had a record December, the shop has been here for 20 years, so that's saying something, and I think we're looking at a record year," said Dan Fitzgerald, the manager of Austin Wine Merchants.
"They're buying wine, not just for special occasions, but also for week in, week out consumption. And that's a good sign for us as a business. People are not buying on price or big name, they're looking for the underlying value,” said Fitzgerald.
Madelyn Naber of Flat Creek Estate says that quest for value has brought more folks to her Hill Country Winery.
"We've seen continuous growth over the 10 years we've been building a business here," she said.
Her sales didn't dip during the recession, but they are growing with the wine recovery. She said the winery added about 1000 cases in the last year. That puts its total sales at about 100,000 bottles of wine.
"Times are good for us either way. We always have wine at the end of the day," Naber laughed.
"At the end of the day when you look at the numbers and say hey we're doing well, of course you're always pleased, " said Fitzgerald.