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Brown-Forman to Sale Fetzer


27 - dec - 10

Renowned US drinks company Brown-Forman may well sale its Fetzer wine brand, vineyards and winery as the company ponders on a wholesale review of its business.

According to decanter.com, the Kentucky-based company announced the review after widespread press speculation that a sale of its wine interests was imminent.

However, the company said that it would retain its other California wine interests that include the super-premium Sonoma-Cutrer brand and its agency relationship with Korbel sparkling wines.

Brown-Forman said it was ‘exploring strategic alternatives’ for the Hopland-based Fetzer business, which could include a possible sale of all of its facilities, vineyards and ancillary brands.

“We are still amidst the review process,” said Brown-Forman CEO Paul Varga. “But given the recent media stories, we felt it was important to communicate with our employees and external stakeholders to set the record straight.”

The review comes after the US organization sold its ‘peripheral’ Italian wine brands Bolla and Fontana Candida to Gruppo Italiano Vini (GIV) in December 2008. GIV had already produced the wines for Brown-Forman for some time.




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Ardit
Ardit
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Zachary
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Non so, non ho un'idea chiara sulla cosa. Quello che dici e8 simerucante giusto. L'obesite0 e8 da condannare tanto quanto l'anoressia. E non per motivi di apparenza, di bell'aspetto. Una buona alimentazione serve innanzitutto per stare meglio fisicamente. Se si e8 magri si sta fisicamente meglio. Senza andare a mettere in mezzo tutti i problemi dovuti a circolazione e altro, gie0 il solo fatto di appesantire meno le articolazioni e8 molto positivo. E in certo senso il riuscire a muoversi e fare attivite0 fisica secondo me ti fa sentire anche psicologicamente meglio.Ora perf2 non me ne intendo, ma non credo che obesite0 e anoressia possano essere messe sullo stesso piano. Essere un po' sovrappeso puf2 semplicemente significare che non si ha un corretto rapporto con l'alimentazione. Che poi dietro ci possano essere motivi di origine psicologica e8 chiaro, ma il problema in se non e8 una malattia. L'anoressia invece e8 una vera e propria malattia di natura psicologica che porta ad esagerazioni che possono causare anche la morte.Anche dal mio punto di vista, l'immagine sulla campagna pubblicitaria e8 un controsenso,sia perche8 porta a credere che l'obesite0 non sia un problema, sia perche8 non credo che ragazzine fissate su modelli di bellezza in cui il magro predomina possano essere favorevolmente attratte da un modello di questo tipo. Quello che mi chiedo perf2 e8 come si debba in alternativa trattare un problema che effettivamente sta degenerando. Occorre sec spiegare i principi di una corretta alimentazione, ma bisogna tenere conto che da un punto di vista psicologico quello che cattura l'attenzione spesso e8 un'immagine forte e forse hanno pensato che la donna grassa ma bella potesse in qualche modo servire a questo fine
Byre
Byre
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