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ProMendoza to Open Dedicated Asian Office
ProMendoza, the export and investment promotion agency of Mendoza, Argentina’s premier wine region will open a dedicated Asian office by March, 2011 at Shanghai’s exhibition centre.
According to a decanter.com report, staff will be assisted by Mendoza-based wine and food connoisseur Ichiro Takahashi of Japan’s International Cooperation Agency.
Maria Florencia Rebudero, the wine director of Fundación ProMendoza, said “space will be sub-leased by Mendoza wineries to display their products.”
Though the centre will officially promote all products and services for the region, the focus will obviously remain upon wine and it will assist small and medium-sized wineries.