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DBR-Summergate Split over Equity Stake


16 - dec - 10

No matter how amicable the split was projected to be, the seven-year long relationship between Domaines Barons de Rothschild (Lafite) and Summergate ended because DBR wanted a stake in the Chinese importer's equity while Summergate was not prepared to sell any.

According to a decanter.com report, Summergate's managing partner Ian Ford said that the firm was not ready to sell any equity. "It was an unfortunate divergence of strategy", he said. DBR was keen to have a stake and control over their distribution in China while Summergate's 'vision of the future' was to remain independent.

"Clearly we took the decision not to sell any stake to DBR with full knowledge we were going to part ways. It was a long-considered decision," said Ford. They could not remain DBR's distributors having refused it a share in the company, he said.

Ford said they had had "a very successful partnership", and that DBR was "a fantastic brand", but he insisted "there is a lot of space for a lot of big brands in China."

Ford said Burgundy and Italy, especially Tuscany, were the two regions apart from Bordeaux that were set to take off in China.

"They are very interesting categories. The Chinese like Bordeaux because it has history, prestige, rarety and high prices. Italy and Burgundy fit that profile exactly," explained Ford.




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UberFacts

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Fri May 29 17:47:08 2015
Richard Dawkins

"Defeat for humanity"? Typical Catholic nonsense. Gay marriage may confuse your accustomed categories, like red wine with fish. That's all.

Thu May 28 17:19:52 2015
Sarah Hyland

I miss my friendssssss. And wine. I miss wine. 😩😩😩

Thu May 28 18:18:06 2015
vinify.it

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Fri May 29 22:07:51 2015
Sebastiano CC

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Fri May 29 22:07:51 2015
The Real CJ

RT @david8hughes: [calls waiter back to table] Yeah I asked for a dry white wine? This is wet as fuck.

Fri May 29 22:07:51 2015
Trey Comeaux

Cotton mouth af but too lazy to go to the store get water. Looks like I'll be having a nice 5 o'clock glass of wine😂

Fri May 29 22:07:50 2015
MikeyAJP

@AARON_FREW @bbuk u will be fine just stay off the wine ha ha

Fri May 29 22:07:50 2015
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Fri May 29 22:07:49 2015
Nebraska Jones

It's official! I am an employee of Republic! Let's sell some wine!

Fri May 29 22:07:49 2015

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