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California Vintage to Open Outlets in Asia


13 - dec - 10

Asians are soon going to have the taste of Californian wines in an exclusively Californian ambience without moving out of their respective cities. A chain of California-themed wine bars are scheduled to be launched across Asia with the first one opening its doors in Hong Kong in January.

 According to a decanter.com report California Vintage whose backers include 22 California ‘partner’ wineries and a Hong Kong-base importer will open in the Central neighbourhood of the city.

The debutant bar will sport a range of 80 wines which will be served in glass at a price range of HK$36-$348 (£3-27).  The partner wineries will supply the wines.

"None of our wines are the usual suspects," said Susan Darwin, chief branding officer, "Most are handcrafted by very small production, boutique wineries. Even the lower-priced wines deliver a very high quality-cost ratio."

California Vintage intends to open 20 outlets across Asia in the next five years, Hong Kong, China, Korea, Singapore and Taiwan grabbing the special attention.

With $47m and $36m in sales, respectively, Hong Kong and China were California’s fourth and fifth largest export markets in 2009 – an increase of 84% and 64% respectively over 2008.

"Appreciation for California wine is seriously lagging behind its deserved status, given the quality of what is being produced in the state," said Darwin.

"We believe this is due to a lack of availability, exposure and knowledge about these wines, and our model is well-designed to address that problem," she added.




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E! News

When you're three glasses of wine deep and feeling sassy AF. #TheBachelorette https://t.co/xlG7CXHoT1

Tue Jun 28 01:08:53 2016
Andrea Russett

Iā€™m having a glass of wine this early in the day not because I want to but because I CAN šŸ·

Mon Jun 27 19:09:28 2016
Total Sorority Move

"Three words. Twelve letters. Say it and I'm yours." "I brought wine." #TSM

Mon Jun 27 17:37:54 2016
Rachel Damayanthi

RT @harikondabolu: This is a real wine that exists! Apparently, the folks who make it know nothing about the horrors of Reconstruction. httā€¦

Wed Jun 29 05:21:03 2016
jordie

RT @lenamurrrr: i wanna get cute and drink wine and dance to some good music

Wed Jun 29 05:21:01 2016
kass ā(Ė¶ā€²ā—”ā€µĖ¶)ā

RT @30secondindie: Hozier - "Cherry Wine" https://t.co/rtdsWFvTnz

Wed Jun 29 05:20:58 2016
Dani.

I like white wine. šŸ˜Š

Wed Jun 29 05:20:54 2016
native

RT @30secondindie: Hozier - "Cherry Wine" https://t.co/rtdsWFvTnz

Wed Jun 29 05:20:52 2016
Marisol

RT @cece_amorfiel: @MarissaScotttt I'm starting to drink whole bottles of wine because you're not here to split it with me šŸ˜”

Wed Jun 29 05:20:51 2016
Rad Pitt

RT @cierrabhardy: Barnes + Noble will be adding a bar to 4 retailers next year. Sounds like a cute date to me...wine & books? Yes please.

Wed Jun 29 05:20:50 2016

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