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California Vintage to Open Outlets in Asia

13 - dec - 10

Asians are soon going to have the taste of Californian wines in an exclusively Californian ambience without moving out of their respective cities. A chain of California-themed wine bars are scheduled to be launched across Asia with the first one opening its doors in Hong Kong in January.

 According to a report California Vintage whose backers include 22 California ‘partner’ wineries and a Hong Kong-base importer will open in the Central neighbourhood of the city.

The debutant bar will sport a range of 80 wines which will be served in glass at a price range of HK$36-$348 (£3-27).  The partner wineries will supply the wines.

"None of our wines are the usual suspects," said Susan Darwin, chief branding officer, "Most are handcrafted by very small production, boutique wineries. Even the lower-priced wines deliver a very high quality-cost ratio."

California Vintage intends to open 20 outlets across Asia in the next five years, Hong Kong, China, Korea, Singapore and Taiwan grabbing the special attention.

With $47m and $36m in sales, respectively, Hong Kong and China were California’s fourth and fifth largest export markets in 2009 – an increase of 84% and 64% respectively over 2008.

"Appreciation for California wine is seriously lagging behind its deserved status, given the quality of what is being produced in the state," said Darwin.

"We believe this is due to a lack of availability, exposure and knowledge about these wines, and our model is well-designed to address that problem," she added.

CNN Breaking News

France's wine country toasted twice with World Heritage status by UN.

Sun Jul 05 00:35:05 2015

(505): Can I please come dance in my bra to destiny’s child with you? I’ll bring the wine and the glitter

Mon Jul 06 00:03:12 2015
Desus Nice

jesus turning water into wine would have been an epic snapchat story

Sat Jul 04 02:53:26 2015
Kayla Nicole

I really just want wine, a fireplace, and to cuddle the wife. Simplicity.

Mon Jul 06 00:56:06 2015

@KATErgatorr @TFLN oh my goodness YES! 😀Shoot we could do it w/o the wine & still have a good time. But wine makes everything better😏😉🍷

Mon Jul 06 00:56:04 2015
Billy Mitchell

I'm like a cheap wine...I go down easy and I come in a box.

Mon Jul 06 00:56:01 2015

@jizzy_jess me too, love! Oh, and as many bottles as you threw away, you need to be drinking some wine too, hell....

Mon Jul 06 00:56:01 2015

Monday July 6 7pm #women #wine #wellness Send me a message for the address!

Mon Jul 06 00:56:01 2015
Katie Walsh

Looking fwd to reclining on couch tonight with red wine, maybe dark choc, #qanda, and a dash of human rights. It's a #decadent Western life.

Mon Jul 06 00:56:00 2015
Jason McFarland

Hope Solo and Jerramy Stevens will be raising a big 7-11 box of wine in celebration for this win!

Mon Jul 06 00:56:00 2015

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