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California Vintage to Open Outlets in Asia


13 - dec - 10

Asians are soon going to have the taste of Californian wines in an exclusively Californian ambience without moving out of their respective cities. A chain of California-themed wine bars are scheduled to be launched across Asia with the first one opening its doors in Hong Kong in January.

 According to a decanter.com report California Vintage whose backers include 22 California ‘partner’ wineries and a Hong Kong-base importer will open in the Central neighbourhood of the city.

The debutant bar will sport a range of 80 wines which will be served in glass at a price range of HK$36-$348 (£3-27).  The partner wineries will supply the wines.

"None of our wines are the usual suspects," said Susan Darwin, chief branding officer, "Most are handcrafted by very small production, boutique wineries. Even the lower-priced wines deliver a very high quality-cost ratio."

California Vintage intends to open 20 outlets across Asia in the next five years, Hong Kong, China, Korea, Singapore and Taiwan grabbing the special attention.

With $47m and $36m in sales, respectively, Hong Kong and China were California’s fourth and fifth largest export markets in 2009 – an increase of 84% and 64% respectively over 2008.

"Appreciation for California wine is seriously lagging behind its deserved status, given the quality of what is being produced in the state," said Darwin.

"We believe this is due to a lack of availability, exposure and knowledge about these wines, and our model is well-designed to address that problem," she added.




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Ann Coulter

Amazing speech by Trump. Totally presidential, though I did miss not having steaks and wine on stage.

Wed May 04 01:37:59 2016
TheLADbible

Why do I feel like this wine was made specially for me... https://t.co/RsthNADs7N

Mon May 02 16:00:37 2016
James Harrison

I'll be 38 on Wednesday and I'm feeling just like a fine wine. Getting better with age.πŸ˜‚πŸ˜‚πŸ˜‚ https://t.co/KezqLrb1EJ

Mon May 02 15:31:10 2016
Jessie

Come home from the gym, ash is in the basement, begs me to stay with her, open a whole bottle of wine, it's already halfway gone. πŸ˜…πŸ˜…πŸ˜…

Wed May 04 05:57:38 2016
Kitchen Tools

foodfrenzyfans : #Wine #Beverages 6--Bottles 2011 Joseph Phelps Cabernet Sauvignon Napa V… https://t.co/MkYXQEmuIv) https://t.co/c96YHNyYLL

Wed May 04 05:57:33 2016
Ntate Dlamini

RT @proverb832: The rabbi drinks the wine and asks the others to be happy. ~ Yiddish Proverb

Wed May 04 05:57:31 2016
Kirst

@xKiannaaa but for you just Picasso bc you ain't drinking wine

Wed May 04 05:57:30 2016
iantha

RT @Drake: Dropped my phone in a glass of wine...just to give you an idea of where my life is at these days.

Wed May 04 05:57:29 2016
Big-PEAK

Wen He Don't Get Wat He Want He Wine

Wed May 04 05:57:27 2016
itzelβ™‘

RT @ardenrose186: Happy birthday bath everyone!! (No there is not wine in this mug but GOOD IDEA!) https://t.co/0eRnpY6nZt

Wed May 04 05:57:24 2016

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