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California Vintage to Open Outlets in Asia


13 - dec - 10

Asians are soon going to have the taste of Californian wines in an exclusively Californian ambience without moving out of their respective cities. A chain of California-themed wine bars are scheduled to be launched across Asia with the first one opening its doors in Hong Kong in January.

 According to a decanter.com report California Vintage whose backers include 22 California ‘partner’ wineries and a Hong Kong-base importer will open in the Central neighbourhood of the city.

The debutant bar will sport a range of 80 wines which will be served in glass at a price range of HK$36-$348 (£3-27).  The partner wineries will supply the wines.

"None of our wines are the usual suspects," said Susan Darwin, chief branding officer, "Most are handcrafted by very small production, boutique wineries. Even the lower-priced wines deliver a very high quality-cost ratio."

California Vintage intends to open 20 outlets across Asia in the next five years, Hong Kong, China, Korea, Singapore and Taiwan grabbing the special attention.

With $47m and $36m in sales, respectively, Hong Kong and China were California’s fourth and fifth largest export markets in 2009 – an increase of 84% and 64% respectively over 2008.

"Appreciation for California wine is seriously lagging behind its deserved status, given the quality of what is being produced in the state," said Darwin.

"We believe this is due to a lack of availability, exposure and knowledge about these wines, and our model is well-designed to address that problem," she added.




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Mark Beech

May 8-9 @Sothebys offers $6.2 mln Don Stott collection, highest value NY single-owner wine sale it's held since 2006. http://t.co/r5cDuOsN2M

Tue Mar 31 11:44:38 2015
Mark Beech

Wine news: Boom time in Bordeaux as vintner trains artillery on hailstorms http://t.co/tJt018tnMQ via @business by @elinmccoy

Mon Mar 30 16:31:02 2015
Ab-Soul

"Why cast my pearls to swine? If you don't know about grapes, I cant tell you bout wine." - @iamstillpunch

Tue Mar 31 22:10:58 2015
Aliyah Biersack-Syke

"Not all girls are made of sugar and spice and everything nice. Some girls are made of sarcasm and wine..." http://t.co/IOUq6vkmFa

Wed Apr 01 03:05:02 2015
Sheryl Monte

Wine displayed! #OchoGrillTacloban https://t.co/RRzXa4cTq5

Wed Apr 01 03:05:02 2015
E. Olah

RT @Localite_LA: It's true... All restaurants now must have an orange wine on their wine list. #mydayinla http://t.co/DdE6fJNjG2

Wed Apr 01 03:04:59 2015
Des

I you ain't down to drink this $40 bottle of wine with me tho

Wed Apr 01 03:04:59 2015
Raymond Boisvert

Arkansas representative wants to ban California wine because of their egg-laying law http://t.co/50g2B0Oive via @dailykos

Wed Apr 01 03:04:58 2015
nicki moore

RT @Advil: they should make really long straws for wine bottles

Wed Apr 01 03:04:56 2015
Alicia Murphy

Ice Cream for him... A glass of wine for me. #StressMonkee #Relaxed http://t.co/6uyLGtMOOP

Wed Apr 01 03:04:55 2015

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