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California Vintage to Open Outlets in Asia


13 - dec - 10

Asians are soon going to have the taste of Californian wines in an exclusively Californian ambience without moving out of their respective cities. A chain of California-themed wine bars are scheduled to be launched across Asia with the first one opening its doors in Hong Kong in January.

 According to a decanter.com report California Vintage whose backers include 22 California ‘partner’ wineries and a Hong Kong-base importer will open in the Central neighbourhood of the city.

The debutant bar will sport a range of 80 wines which will be served in glass at a price range of HK$36-$348 (£3-27).  The partner wineries will supply the wines.

"None of our wines are the usual suspects," said Susan Darwin, chief branding officer, "Most are handcrafted by very small production, boutique wineries. Even the lower-priced wines deliver a very high quality-cost ratio."

California Vintage intends to open 20 outlets across Asia in the next five years, Hong Kong, China, Korea, Singapore and Taiwan grabbing the special attention.

With $47m and $36m in sales, respectively, Hong Kong and China were California’s fourth and fifth largest export markets in 2009 – an increase of 84% and 64% respectively over 2008.

"Appreciation for California wine is seriously lagging behind its deserved status, given the quality of what is being produced in the state," said Darwin.

"We believe this is due to a lack of availability, exposure and knowledge about these wines, and our model is well-designed to address that problem," she added.




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CNN

Dine with sharks, drink wine in an ancient tree at Africa's most unusual restaurants http://t.co/R6xTGL7g2o http://t.co/VFCakankvS

Mon Sep 01 00:00:57 2014
Elizabeth Gillies

I found out last night that when I drink wine, I recite all the opening taglines from the Real Housewives of New York.

Sun Aug 31 17:19:30 2014
Country Sayings

If you ain't a 10, you're a 9.9, tipping and spilling that homemade wine on your tied-up, t-shirt. #LukeBryan

Mon Sep 01 18:41:18 2014
Snappy Kyle

@asanders1972 the vines are loaded with ripe grapes. They just need to be picked and pounded and then it's baby wine!

Mon Sep 01 20:58:12 2014
Auds

fucking meds not working but nothing a cig & 1/2 bottle of wine can't solve - so damn sick of feeling like this / can't wait 4 a hard freeze

Mon Sep 01 20:58:12 2014
redskin

Flip it like ah dollar coin, my gyal wine.

Mon Sep 01 20:58:12 2014
kpoppiie

This is the perfect night #wine # moscato #ganja #dank #southfla #need http://t.co/WPYxMikOZu

Mon Sep 01 20:58:11 2014
gingerlina jolie

The problem with really good wine is that it ruins you for bad wine.

Mon Sep 01 20:58:11 2014
Martin Lepage

Deana Carter - Strawberry Wine: http://t.co/vONZgjYLVJ via @YouTube

Mon Sep 01 20:58:11 2014
Charlotte Parker

I really wish I'd bought more food when I moved in than coffee, wine, and pasta. Forgot I no longer live two doors down from Tesco Express.

Mon Sep 01 20:58:11 2014

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