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California Vintage to Open Outlets in Asia

13 - dec - 10

Asians are soon going to have the taste of Californian wines in an exclusively Californian ambience without moving out of their respective cities. A chain of California-themed wine bars are scheduled to be launched across Asia with the first one opening its doors in Hong Kong in January.

 According to a report California Vintage whose backers include 22 California ‘partner’ wineries and a Hong Kong-base importer will open in the Central neighbourhood of the city.

The debutant bar will sport a range of 80 wines which will be served in glass at a price range of HK$36-$348 (£3-27).  The partner wineries will supply the wines.

"None of our wines are the usual suspects," said Susan Darwin, chief branding officer, "Most are handcrafted by very small production, boutique wineries. Even the lower-priced wines deliver a very high quality-cost ratio."

California Vintage intends to open 20 outlets across Asia in the next five years, Hong Kong, China, Korea, Singapore and Taiwan grabbing the special attention.

With $47m and $36m in sales, respectively, Hong Kong and China were California’s fourth and fifth largest export markets in 2009 – an increase of 84% and 64% respectively over 2008.

"Appreciation for California wine is seriously lagging behind its deserved status, given the quality of what is being produced in the state," said Darwin.

"We believe this is due to a lack of availability, exposure and knowledge about these wines, and our model is well-designed to address that problem," she added.

Morgan Murphy

what's the best wine to pair with the fact that most of the people you're related to are voting for Trump?

Sat Jul 30 01:25:21 2016
The Bachelorette

A dog, kids, a home-cooked meal, wine...Robby is making us swoon. #TheBachelorette season finale is this Monday!

Sat Jul 30 21:11:51 2016
Doug The Pug

Do u like what u see or is it just the wine talking

Sat Jul 30 23:52:52 2016

Everyone's drinking wine rn but me

Sun Jul 31 05:19:18 2016
Skylar •—•

@DreamInTreble fuck wine bring on the vodka or whiskey

Sun Jul 31 05:19:17 2016
James Morris

@dannyopryor @halcyondon You can't 'turn' a cat into a dog in the same way you can't turn water into wine. Evolution is not witchcraft

Sun Jul 31 05:19:17 2016

I have two types of pie and wine, crying of happiness

Sun Jul 31 05:19:17 2016
Jacqueline Morales

Life tip: Drink wine while watching The Great British Bake Show

Sun Jul 31 05:19:16 2016
Healthy and Fit

Wine and Your Waistline: How Alcohol Affects Your Health, Hormones, and Fat Loss

Sun Jul 31 05:19:16 2016

Hmm I'm out of Red Wine...Can't break into my special ones saving those for occasions

Sun Jul 31 05:19:15 2016

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