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Chinese Label Makes Mouton Price Soar


10 - dec - 10

Chinese Label Makes Mouton Price Soar

The Chinese magic has spelled wonder once again. The price of the 2008 vintage of Chateau Mouton Rothschild has almost doubled since the name of the Chinese artist Xu Lei was officially confirmed as the creator of its next label.

According to a decanter.com report, Liv-ex, the Fine Wine Index, showed that the wine was trading for around £7,898 a case, which is an increase of 85.7% on the October price of £4,254. The rise has send Mouton 2008 into second place after its sister property Lafite in the table of top movers of 2010.

This is not the first time that Mouton Rothschild has opted for a Chinese artist on the label. The 1996 Mouton, also sports a label created by renowned Chinese calligrapher Gu Gan.

Mouton 2009, however, has not fared well. While Lafite has increased more than 25% in value in the six months since it was released in June this year, Mouton has lost 10% of its value, making it the poorest performer of the Bordeaux blue-chips. The reason behind could be the judging by the master wine critic, Robert Parker. The renowned critic rated the vintage relatively poorly while he lavishly praised Lafite.




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Shay Mitchell

Clearly we LOVED the Italian wine for breakfast lunch and dinner… https://t.co/AHXnHsOMjD

Sat Sep 24 00:39:20 2016
Mark Beech

Last of the summer wine, a new chapter or party's end? https://t.co/MS4gO5eYn7

Sat Sep 24 13:49:16 2016
Wiz Khalifa

Mo Wine. https://t.co/rzsKZsy6Ge

Fri Sep 23 17:08:06 2016
Cathy S

@notorious__LIV but maybe stick with the wine then.

Sun Sep 25 03:45:54 2016
Sylvia McClain

Disney movies & wine on this fine Saturday night👌🏻

Sun Sep 25 03:45:53 2016
Sewellside™

White wine. White lies. Black suit. Bow ties.

Sun Sep 25 03:45:52 2016
danielle walsh

Just spilled a full glass of wine on my 16 year old cat. #wildsaturdaynight

Sun Sep 25 03:45:52 2016
Melissa Nichols

#Wine totes are the perfect hostess #gift - https://t.co/WzM1ABXwee

Sun Sep 25 03:45:50 2016
I.Q 👑

RT @marleyMITCH: I only came out for the wine https://t.co/cpe0m9rmvg

Sun Sep 25 03:45:48 2016
Harriett Holmes

Dear whoever invented fois gras, It was a terrible idea. Thanks. (Three glasses of wine deep) Harriett.

Sun Sep 25 03:45:47 2016

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Great insightful post!On a reltaed point, I have always been amazed that in spite of the sheer volume of words that has been written about the Chinese market, practically none of it has been by an actual Chinese consumer.I wonder if it is possible to get a video crew, go to China and film precisely how wine is consumed. That would be really interesting
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