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Chinese Label Makes Mouton Price Soar


10 - dec - 10

Chinese Label Makes Mouton Price Soar

The Chinese magic has spelled wonder once again. The price of the 2008 vintage of Chateau Mouton Rothschild has almost doubled since the name of the Chinese artist Xu Lei was officially confirmed as the creator of its next label.

According to a decanter.com report, Liv-ex, the Fine Wine Index, showed that the wine was trading for around £7,898 a case, which is an increase of 85.7% on the October price of £4,254. The rise has send Mouton 2008 into second place after its sister property Lafite in the table of top movers of 2010.

This is not the first time that Mouton Rothschild has opted for a Chinese artist on the label. The 1996 Mouton, also sports a label created by renowned Chinese calligrapher Gu Gan.

Mouton 2009, however, has not fared well. While Lafite has increased more than 25% in value in the six months since it was released in June this year, Mouton has lost 10% of its value, making it the poorest performer of the Bordeaux blue-chips. The reason behind could be the judging by the master wine critic, Robert Parker. The renowned critic rated the vintage relatively poorly while he lavishly praised Lafite.




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Great insightful post!On a reltaed point, I have always been amazed that in spite of the sheer volume of words that has been written about the Chinese market, practically none of it has been by an actual Chinese consumer.I wonder if it is possible to get a video crew, go to China and film precisely how wine is consumed. That would be really interesting
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