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UK Supermarket Introduces Cheap French Wine to Attract Customers
UK supermarket Aldi has launched a line of French wines that are priced between £4.99 and £6.99, reports Mirror Online. The wines are available at all the Aldi stores as well as online.
The range, which comprises of 11 bottles, has catchy names as well. Some of the names of the wines are Men are from Mars and Fit You. The purpose behind the quirky names is to tell people that French wines are neither difficult to obtain nor are they difficult to pronounce.
“There’s no doubt that France produces some of the best wines in the world so we have worked with our suppliers to develop a new, exciting and accessible range to allow as many people as possible to discover what our wine making neighbour has to offer," said Aldi’s Tony Baines.
French wines have been losing their popularity in the United Kingdom over the last few years. The price of the wines is a major factor. But with the economical range, Aldi hopes to reintroduce the French wines in the English homes with their old zeal.
(Image courtesy: www.thesun.co.uk)