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Southern Wine & Spirits Gets Exclusive Distribution Rights for Pernod Ricard
Pernod Ricard USA, a premium spirits and wine supplier in the US, has appointed Southern Wine & Spirits of America as its exclusive distributor in Washington, effective 1 March 2012.
Southern Wine & Spirits previously acted as broker for Pernod in Washington and is closely aligned with the company, handling its brands in 28 markets across the US.
Pernod Ricard USA Sales senior vice president Martin Crane said the move coincides with the 'privatization of Washington's market.'
Southern Wine & Spirits president and CEO Wayne Chaplin said the appointment reflects the deep trust the two companies have in each as well as Southern's commitment to execution and brand growth across its 28-market joint footprint.
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